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RE&UP shines at Denim Première Vision Milan.

The fashion city welcomes RE&UP's innovative technology.

This June, RE&UP’s process was showcased at Denim Première Vision in Milan as part of ISKO’s FW 25-26 collection, which has seamlessly integrated RE&UP fibers into its fabric production.

At the show, our revolutionary process for transforming end-of-life textile waste into high-quality raw materials was presented through an installation showing how our two parallel recycling processes – one dedicated to high cotton content and the other to high polyester content – lead to advanced Next-Gen Cotton fibers and Next-Gen polyester chips.

The garment displayed showed how these cutting-edge ingredients are already perfectly integrated into ISKO’s fabric production, demonstrating the practical applications and benefits of high-quality recycled materials that not only meet but exceed the demands of contemporary fashion, proving that recycled fibers can perform on par with virgin ones.

The versatility of these Next-Gen fibers is ideal for a wide range of textiles as proven by the ISKO FW 25-26 collection which is tailored to meet specific design and performance needs.

Marco Lucietti, our Head of Global Marketing and Communications, emphasized our shared vision: “Our aim is to continually push the boundaries of what fashion can be thanks to innovative technology solutions that can help to create designs that are as responsible as they are stylish.”